Search Engine
Optimization
If you’re not ranking at the top of the Google search for your product or service, you’re doing something wrong. It’s time to take full advantage of search engine optimization for your marketing.
How do consumers find what they're seeking? Through search engines like Google. No matter what it is, it’s only a click away. They can find information, make a call, place an order, submit a claim, or write a review all from their laptop or handheld device.
How do the search engines filter out all of the business listings, so some are at the top while others drop to near oblivion somewhere down the line in pages and pages of results? Through algorithms, they set up to find the information people are seeking. While it might sound like an impossibility to get your business ranked at the top of the pile, it’s not, and we can help. That’s where Search Engine Optimization or SEO enters the picture.
What Is Search Engine Optimization?
Search engines are the number one way people find information and businesses, including small businesses like yours. If you don't appear at or near the top of the search results, your target audience may never even see your website or have the chance to learn about your business. That’s why optimization is so necessary—to make sure your site ranks high in the Google search results.
With the increased use of mobile devices for internet searches, the importance grows exponentially. People don’t want to wait to find the information they are seeking; they want instant gratification. They want to enter a search term and click to find what they need immediately, without sorting through pages of companies and search results. The closer you are to the top of the page, the more traffic you’re going to see on your website and the more conversions you’re going to be able to add to your bottom line.
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Local SEO
If your business site isn’t optimized and mobile-friendly, you’re losing customers. It’s as simple as that. And when it comes to SEO and Google, you need those customers for your business to thrive. That’s where local SEO makes the difference. Google programming provides searchers with local results first. If they enter the name of a company or the type of product or service they're looking for, Google is going to show them local results. This is true even if they don’t indicate a location. How do you take advantage of that algorithm? By maximizing your SEO to include your location and the areas around it.
Understanding Local SEO
Local SEO is more than just showing search results in a particular area. It's the process of ensuring your business places higher in search engine rankings among local businesses, so your name and brand get in front of the eyes of customers and potential customers in your local area and surrounding areas. How? By configuring your website so local customers see you first.
The Google search engine process may seem a little bit like magic, but it’s not. It’s math. Google’s algorithms are complex, sophisticated, and capable of precise location-specific results. But with the right tools and insight, you can channel the algorithms to your benefit.
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Why Local SEO Is So Critical to Your Business
Around 80% of adults in the U.S. have smartphones. Of those individuals, four out of five people use Google, or an alternate search engine, to find local businesses. Google is the search engine of choice for over 75% of all searches, so we focus on their algorithms for the SEO functions for our clients’ websites. And local SEO is a critical piece of the puzzle. Let’s look at some statistics:
- Local searches make up more than 46% of Google searches
- Consumers use online searches nearly 65% of the time to find local businesses
- More than half of local searches are for business contact and location information and business hours
- Nearly 80% of local searches convert to a sale, either online or offline
Now that we know the impact of local searches, we can translate it to the importance of search engine ranking. If people are looking for your business online and they're willing and able to purchase from you, you need to rank at the top of the search engine results. That's why you must have a strong SEO strategy.
How to Come Out on Top
Where do you want to be when it comes to Google? On top, of course. If your business isn’t ranking at or near the top of search results, it’s time to make a change. Local SEO is more valuable than ever, not only because of the potential profit from prospective customers who can find you, but because the search results are becoming more and more precise to keywords, geography, and business information.
Working with local SEO means you won’t have to worry about a business like yours in another region, state, or country. Local optimization lets you tighten the focus to your specific local area. We can help by optimizing your website for local search traffic. This is going to be far more valuable to you than a nationwide search for your type of product or service. The group of potential businesses the searcher is going to find is significantly smaller when the search hones in on your location.
Are you ready to have a professionally developed marketing strategy?
Our Inbound Marketing Services to the Rescue
It doesn’t matter if you have a small local business or a company with a national presence. When you implement a local SEO strategy, you’re going to come out on top. This is not to say we won’t also work to boost your search engine rankings with a global audience, but we can boost sales in your local market by incorporating this type of approach into your overall marketing strategy.
Our Inbound Marketing Program and Social Engagement Program is what your business has been looking for to help you move to the top of the search engine results. We can drive new customers to your business using strategies to get your website and your product or service in front of the potential customers who are using Google every day. For the best SEO programs for your business, reach out today and talk to one of our marketing professionals. We are ready to do what it takes to bump you up to the top of the rankings.