Marketing is always changing and the changes in 2020 have been profound, mostly because of the COVID-19 pandemic. We’ve all had to adjust our work and home lives as a result.
With more consumers working from home and budgetary concerns at the forefront for most people, you might be thinking that mobile marketing isn’t as important as it used to be. After all, people aren’t spending as much time out and a lot of the advantages of mobile marketing don’t apply in the same way.
But guess what? I’m here to tell you that mobile marketing is more important than it ever has been – and you need to make room for SMS marketing in your budget right now. Here’s why.
You might not be convinced that SMS marketing is worthwhile, so let’s look at some statistics to give you an idea of just how popular, effective, and expected it is for companies to reach out to their customers via text.
These numbers speak for themselves. Text messages are popular and effective. They also happen to be an affordable way to connect directly with your customers wherever they are.
While SMS messages are popular, you still need to get your customers’ permission to send promotional information via text message. There are two easy ways to do that.
Once customers have opted in, you can connect with them wherever they are.
One of the biggest benefits of SMS marketing is that it is very affordable when you consider the high open and click through rates. The ROI on SMS marketing is extremely high when compared to email and other forms of marketing.
Business News Daily did an evaluation of the top SMS messaging services. SimpleTexting was their top pick. Their least expensive plan costs $25 per month and allows businesses to send 500 SMS messages. That comes out to a cost of $.05 per text.
By asking customers to opt in for text messaging, you can be certain that you are only paying to send text messages to people who want them. Given the high ROI of SMS marketing, it’s likely that you will recoup the money you spend quickly.
Now, let’s talk about some creative ways you can incorporate SMS messages into your marketing mix.
What I hope you can see is that SMS marketing is here to stay – and even with people staying close to home, it’s a good investment for your business.
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