Discover how social media engagement and a thriving business go hand in hand.
Social media marketing is more than just creating compelling content. It’s creating content that provides useful information and entertains viewers. That content also has to persuade people to spread the word about your business, brand, product, and service. But guess what? Social media is the most effective electronic word-of-mouth you can incorporate into your marketing plan.
The right social media marketing helps your message move from your followers to your followers’ followers. It’s word of mouth from friend-to-friend instead of directly from a company. It’s powerful because people do business with companies they trust, and when they hear about your brand from a friend, it automatically instills a sense of trust and familiarity. These are the reasons why we put such emphasis on social media engagement with our marketing clients.
What Is Social Media Engagement?
Social media is currently the top marketing channel because it reaches all demographics, including age, gender, background, ethnicity, income level, education, profession, and marital status. In 2019, 79% of the U.S. population, or 247 million people, had at least one social media profile. Social media engagement is how companies create awareness of their brand, product, and service by showing the human side of the business. If done right, it drives customer engagement. The goal is not only to connect with customers and potential customers but to leverage the platforms to generate quality leads.
Are you ready to have a professionally developed marketing strategy?
Where to Be on Social Media
Engagement is partly about the message and partly about getting it in front of the right people. It’s hard to know where to focus your efforts these days with so many social media outlets attracting huge audiences to multiple platforms. There are the old standards, including Facebook, Twitter, YouTube, and Instagram, as well as Snapchat, TikTok, WhatsApp, LinkedIn, and Reddit, just to name a few.
There are more, but do you need to know every platform to launch a successful social media engagement campaign? Not necessarily. It’s about knowing where to focus your efforts to find your customers. But where are they most likely to be? And how can you engage them where they’re already spending time? That’s where our Social Engagement Program starts to work for you.
How Social Media Can Work for Your Company
More than ever before, people are using social media to find information on products, services, brands, and companies. Not only are they looking for basic info, but they're also looking for reviews and finding out what people think about them. What they find will help determine whether or not they will give you their business.
The value in social media marketing comes in the form of customer engagement, where you connect with your customers and your target audience through the social media platforms. But it's more than that. If it was just corresponding with people, the value would be significantly less. The goal is to take those connections and convert them into traffic and sales. How? By harnessing social media’s ability to create quality referrals.
Turning Social Engagement into Referrals
Creating awareness of your brand is essential, but generating buzz is what your goal should be when it comes to social engagement. It’s one of the things that can impact the growth of your company, drive traffic to your site, and convert visitors to customers. But creating a business page, managing posts, making sure content is on point, and figuring out the strategy to increase engagement can be confusing and overwhelming.
Good news! We created our Social Media Packaged Program for clients just like you. Our years of experience and industry knowledge allow us to help you build a roadmap for your small business.
Our Social Engagement Program includes:
- Explanations of each social media platform, including the pros and cons of using each
- Breakdown of demographics – who is using what social media platform
- Different campaigns we can help you design, build, and implement
- Local search optimization tips and tricks
- How to network with other local businesses, and why you should